Manager Product Lead

4 - 9 Years
Mumbai

Job Description

Role and Responsibility:
1. Own the line of business and wear the hat of a product champion
a. Have a deep understanding of consumer segments and customer behavior through data, analytics and market scraping
b. Competitor intelligence products and activities
c. Come up with product propositions and validate through consumer testing and feedback
d. Create segment-wise pitches for call centre

2. Plan and drive monthly targets for the product
a. Manage purchase funnel
i. Identify and plus leakages
b. Monitor digital campaign performance and ensure quality lead flow volumes
c. Track call centre performance and conversion

3. Consumer intelligence and analytics
a. Be abreast of the ever-changing consumer needs and identify ways to address them
b. Monitor daily performance reports of website, campaigns and call centre
c. Use Google Analytics and other similar tools to monitor business health
d. Translate raw and unstructured data into insights

4. Manage customer experience. Ensure that the customer has a delightful experience across all our touch points campaigns, website, call centre, etc.
a. Input on content and consumer journey for product pages on website
b. Training inputs and feedback to call centre

If interested kindly share your cv at aarti@topgearconsultants.com

Required Candidate profile

Qualification Required: Full time MBA
Experience : Minimum 4 yrs Post MBA
Skill set and experience:
Experience in driving online business, understanding of digital marketing platforms, understanding of consumer behavior, ability to liaison with multiple teams, detailed eye for analytics & reporting, a drive to chase business numbers

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Marketing, Advertising/Mass Communication

Company Profile

TopGear Consultants Pvt Ltd.

A Leading recruitment firm
View Contact Details+

Recruiter Name:Aarti Koli

Contact Company:TopGear Consultants Pvt Ltd.

Email :aarti@topgearconsultants.com

Website:http://jobs.topgearconsultants.com

Salary

Not Disclosed by Recruiter

Industry

Insurance

Role Category

Senior Management

Role

Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type

Full Time, Permanent